Project Goal: Design and build a brand new, dedicated Press Page from scratch to effectively display the company's media coverage and brand authority.

Skills Used: UI Design (Figma), Competitive Analysis, Front-End Development (WordPress, Custom Post Types, Advanced Custom Fields), Documentation.

Other Important Notes to Work In:

  • Emphasize end-to-end ownership, taking the project from competitive research and Figma mockups all the way to shipping live code.

  • Detail how you successfully navigated and implemented complex, confusing brand guidelines and iterated effectively on feedback

  • Mention that you wrote user guide documentation for the team to easily maintain the page moving forward.

FoundHer Conference Physical Marketing Package

Flier

Flier

Flier

Flier

Flier

Flier

Sticker

Sticker

Sticker

Sticker

Table Banner

Table Banner

IRL!

IRL!

Project Goal: Design a comprehensive physical marketing package for an event booth to establish a high-impact presence at the FoundHer conference including fliers, stickers, and table banner.

Skills Used: Print & Merchandise Design (Canva), Brand Extension, Rapid Prototyping, Stakeholder Communication, Printing service communication.

Other Important Notes to Work In:

  • Highlight that executive leadership specifically praised the final materials.

  • Note your fast turnaround time and ability to resolve communication challenges on the fly

  • Frame this as an example of taking core brand principles and adapting them creatively for a live event setting.

Project Goal: Consolidate complex company messaging into a streamlined sales one-pager and elevated narrative presentation templates.

Skills Used: Visual Hierarchy & Layout Design (Canva), Cross-Functional Collaboration, Information Architecture, Brand Consistency.

Other Important Notes to Work In:

  • Showcase how you condensed a massive amount of technical/company information into a clean, legible one-page layout.

  • Highlight your direct collaboration with senior leadership (Head of Sales and Senior Marketing).

  • Point out your ability to iterate quickly and deliver polished options under tight startup timelines with constantly shifting copy.

Project Goal: Create a versatile set of playful sticker and tote bag designs for future company events and promotional giveaways that push at the margins of brand.

Skills Used: Merchandise Design (Canva, Figma), Visual Storytelling, Concept exploration and research, Illustration, Concept Exploration, rapid feedback implementation.

  • Other Important Notes to Work In:

    • Emphasize your ability to take an established corporate brand identity and flex it creatively into fun, playful consumer assets.

    • Frame this as a demonstration of brand flexibility—showing how you maintained core brand principles while exploring new visual territories.

    • Highlight the range of option explorations you presented before landing on the final print-ready assets.